With babies very much in the news at the moment, it is fitting that Skoda should unveil the ultimate baby buggy, dubbed the ‘vRS Mega Man-Pram’ – a high-performance vehicle that has been designed to provide the ultimate baby transport experience.
To celebrate the launch of the Octavia vRS – the fastest Skoda ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects. These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.
The pram’s vRS style makeover fits perfectly with a Skoda-commissioned survey of 1,000 fathers which found that 76% admitted they would spend more time pushing baby if they had access to a higher-spec and more stylish buggy.
The result is a remarkable baby carriage which comes with:
High spec brakes including brake lights.
High-beam headlamp for night walks.
20in alloy wheels.
All terrain tyres.
Oversized brake callipers.
Anti-stress push-bar grips.
Adjustable lumbar support.
Heidi Cartledge, head of Marketing at SkodaUK, said: “The vRS Mega Man-Pram proves what you can do when you take the vRS vision off road and drive it straight into the nursery.
“We used it in the new Octavia vRS TV ad because we wanted to bring to life the idea of enhancing the performance of everyday objects. The hi-tech buggy gives a tongue-in-cheek sense of what you could experience if you vRS’d your life.”
The survey showed the top five additions fathers would like were muscular design (25%), large alloy wheels to give enhanced height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors 12%.
A third of fathers admitted they sometimes felt embarrassed pushing conventional prams while a quarter always insist their partner pushes the pram when out for walks.