Rolls-Royce expands bespoke operation to meet demand

2011 Rolls-Royce bespoke operationLuxury car maker Rolls-Royce Motor Cars has announced it is to expand its Bespoke operation due to growing customer demand for bespoke items, a trademark service by the British manufacturer of super-luxury motor cars.

The Bespoke operation, based at the company’s Goodwood facility in West Sussex, will see a surge of team members, including designers, engineers and project management staff, doubling the headcount by the end of 2011 to over 50.

This year, Rolls-Royce has seen a significant increase in customer demand for personalised bespoke features, In order to satisfy demand, the business is recruiting additional Bespoke designers as well as engineers in manufacturing and project management functions.

The Bespoke service allows Rolls-Royce customers to commission cars to suit their personal lifestyles. Examples are as wide ranging as picnic sets that are colour-matched to a car’s interior, carefully selected interior materials or the creation of seamless storage for an owner’s favourite belongings.

Commenting on the announcement, Member of the Board and Director, Sales and Marketing, Jolyon Nash said: “The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce so it is very encouraging to see that after more than one hundred years at the very pinnacle of the automotive world, our Bespoke services are still very much in demand from customers all over the world today.”

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