Concept: Infinit Etherea

NAME: Infinit Etherea

DEBUT: Geneva Motor Show 2011

APPEARANCE: If Infiniti are going for an unofficial world record for the most number of curves on a single vehicle, then it is certainly mission accomplished. The Etherea is Infiniti’s vision for an entry-level car and therefore is packed with personality and is unquestionably eye catching. In a market where image is everything a bold approach is clearly the way forward.

PREDICTION: Crossovers are doing well in other segments and Infinit’s parent company Nissan is making hay doing just that. Stepping outside of the standard mini-saloon template might just be the distinction that sees the upwardly mobile jump out of premium German offerings and into something more out of the ordinary.

RATING: 7/10

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