Ford unveils high-tech key to ‘control’ young drivers

Car_keyParents will be able to ‘control’ their children’s driving under a new hi-tech system to be introduced by the UK’s biggest-selling car company, Ford.

The MyKey system allows car owners to programme a special key that can limit a vehicle’s top speed and ensures seatbelts are being worn.

MyKey will also prevent young drivers from disabling any safety features in the car.
The system will deliver an earlier-than-normal low-fuel warning and limits the volume on the car audio system.

Already a success in the US since its introduction there in 2008, the system will be launched in Europe by Ford next year.

Ford’s own market research in the US showed that 75% of parents liked the speed and audio volume limits, but 67% of teenagers didn’t. However, when the teens were asked about their objections to the system if it meant that they would be granted access to their parents’ cars more often, the number of potential complaints halved.

Ford’s system architect for MyKey, Peter Patzelt, said: “MyKey adds a new dimension to auto safety by giving drivers standard technology that encourages safer driving and limits their exposure to risk, regardless of age or experience.

“In particular, it can give parents peace of mind when they hand the keys over to their kids.”

Share
This entry was posted in Motoring News. Bookmark the permalink.

Leave a Reply