Summer drink-drive campaign begins

AA partners with drinks company to promote an anti-drink-drive summer message

AA partners with drinks company to promote an anti-drink-drive summer message

Nearly two in three motorists think the responsibility for cutting alcohol-related deaths on the roads lies with the drink-driver themselves, an AA/Populus survey has revealed.

More than 11,500 AA members were asked who they saw as being most responsible for persuading motorists not to drink and drive.

A total of 63% replied: “No one, the drink-drivers themselves should take responsibility for their actions.”

The survey results came as the AA and drinks company Pernod Ricard UK launched an anti-drink-drive summer campaign. The AA warned that the police will be carrying out roadside checks at all times of the day and night and on all types of road.

Last year 101,000 people were stopped and tested nationally during the 30-day summer campaign with 5.6% testing positive or refusing a test.

AA president Edmund King said: “There are more temptations to drink-drive in the summer months with lighter evenings, festivals and barbecues. The police will be targeting drink-drivers so drivers need to take responsibility for their actions.”

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