The new 900 square metre brand centre has space for displaying five Rolls-Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples.
Unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, the state-of-the-art showroom is also directly linked to a new dedicated Rolls-Royce service facility.
The investments underline the continuing confidence that the company see in the Rolls-Royce brand across the Middle East.
“Last year the Middle East contributed over 15 per cent of our global sales and Abhu Dhabi is no exception,” said Torsten Müller-Ötvös.
“The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months”.
The occasion was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, one of a collection of 100 highly bespoke Rolls-Royce Phantom models built to mark the Centenary of the Spirit of Ecstasy.
The new models are styled with a suite of bespoke design details including a special white-on-black double-R badge.